Enterprise rent a car 2 essay

Home-City Rentals: These are people who need rental cars as replacements when their cars are wrecked or in the body shop being repaired.

car rental strategies

Extensive decision making: This is the most complex decision making behavior comes in play when purchasing involves unfamiliar, expensive or infrequently used products. To date, Enterprise has enjoyed higher resale values on their vehicles, when compared to standard residual value, due to their consistent level of maintenance service.

Ansoff matrix enterprise rent a car

Targeting depends mainly on deciding on an appropriate strategy. They must build and strengthen these invaluable strategic partnerships on a national, regional, and local scale. The employees spend a lot of time trying to study it customers Each of the Enterprise more than 3, offices operates as a small business, giving employees the autonomy and authority to meet the local needs of customers. On the flip side, non-airport locations are continuing to grow in revenue from people taking local vacations and insurance customers Appendix 1 indicates revenue for Enterprise went up during recession. Investing money in the development of technology, Enterprise can have a head start in the need for their customers and develop an app to make it easier for them to either rent a car, find a retail location or book an appointment for an Enterprise employee to pick them up for a car rental delivery or a rental return. Get Essay Enterprise is the largest car rental company with the largest fleet and the most rental locations. Since Enterprise already has a huge lead in the off-airport market it might be hard for Hertz to catch up to Enterprise but they can surely bother Enterprise. Because of this, they are easily accessible all over the country.

They believe that. This fact makes workers believe that they also could be executive in the future.

Organizational structure of enterprise rent a car

Investing money in the development of technology, Enterprise can have a head start in the need for their customers and develop an app to make it easier for them to either rent a car, find a retail location or book an appointment for an Enterprise employee to pick them up for a car rental delivery or a rental return. Another angle for Enterprise would be to get its name onto college campuses across the country. These consumers all have a different perspective on the business and what they went to purchase. A customer decides to rent a car figure 1 when he finds his car wrecked, stolen or in the shop being repaired or if he want to go on a vacation and finds the family car not suitable or if he needs a additional car when his friends or other family members are visiting him or if somebody in the family needs to be picked up. The company had been recognized for achieving recommendable customer satisfaction among other companies of its type. Shifting to the weaknesses of the company finds Enterprise falling short in a couple of areas. Extensive decision making: This is the most complex decision making behavior comes in play when purchasing involves unfamiliar, expensive or infrequently used products. The problem occurs due to lack of paying attention to deals in the specifications of what is sold to clients. Example Whether buying laptop computer for a student is important or not Information search: This process is getting information on the rental car service. A signal is sent to the vehicle and an onboard computer is set to recognize the driver's personalized key and code number.

The next option for Enterprise is to target the vastly untapped 25 and younger market. Now a days most of us are going to marriage in a car since it gives us a status symbol.

Enterprise rent a car 2 essay

Another drawback is the lack of a frequent customer program. Enterprise's success began with innovation. In rent a car service, once used you cant get the service later for the give charge and we have ownership only when we travel which is just a limited period of time. They can strengthen that relationship by offering those companies special deals for their customers. A strong culture teaches employees values, views, purpose, belonging, and sense of identity, Enterprise Rent-a-Car strong culture has held the organization together and motivated their employees to do the right thing rather than what is easy. Employees who followed the values of the cultural compass were recognized for their work and encouraged with the Jack Taylor Founding Values Award and a grant for a local non-profit cause. The advertising we propose is more of local nature than national.

Special offer for new customers! A program, such as air miles will only strengthen their position in the off-airport market; as well it can increase their growth in the on-airport market.

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Enterprise Rent A Car Essay