Fast food retail business plan

P a g e 17 Appendix 1.

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We do not intend to welcome any external business partners; which is why we decided to restrict the sourcing of the start — up capital to 3 major sources.

Letter our effort will be a further development of more retail outlets in the surrounding area.

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As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Principles of Marketing,14e, Philip Kotler 2. This plan is prepared to obtain a location for the initial launch of this concept. The danger of using low price as a marketing tool is that the customer may feel that quality is being compromised. STP Strategies 3. Here are the payment options that will be available in every of our outlets; Payment by cash Payment via Point of Sale POS Machine Payment via online bank transfer online payment portal Payment via Mobile money Payment with check from loyal customers In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches. Rent 2. We are thankful for their aspiring guidance and friendly advice during the project work. We know that one of the ways of gaining approval and winning customers over is to retail our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. Political unrest also affect our price.

Promotion Target Audience We have targeted our audiences on the basis of our location. Marketing strategy:As new competitor in a local market we are trying to attract new customer so we decided to low price and keep other promotional offer rather than other local fast food restaurant but not at all product.

fast food retail business plan

Page 7 Market Targeting Our selected target market is Micromarketing, as a new fast food restaurant we want to make product based on individuals and location.

Our main priority is to establish one outlet in Bashundhara Road.

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Raw food 2.

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