Swot analysis in malaysia airline system mas

Opportunities During MarchMalaysian Airlines secured narrow approval to launch Firefly, Malaysias first community airline. Malaysia Airlines flies to 88 international destinations.

Malaysia airlines alliance

Malaysia is known as one of the safest airlines worldwide. Moreover, the net profit margin of the company was 2. With a fleet strength of over aircrafts, the airline covers almost destinations across the globe. A total of 37 menus are on offer over an 8 week cycle rotation to ensure that frequent travelers will be able to enjoy a variety of meals. The employees have several needs and some of these needs are job security, better compensation, growth and advancement opportunities and many other benefits. This has made brands more participatory. The customers have a right to be given quality services, flexibility and also easy access to their various destinations. Firefly is also expected to capture the growing leisure travelers market in the north and east coast of the Peninsula and South Thailand, flying from Penang to six destinations that are currently not served by any other airline. Passengers will continue to enjoy unlimited in-flight beverages such as coffee, tea and fruit juices. Malaysia Airlines reduced its domestic routes from to 22, and also cancelled virtually all unprofitable international routes. In realization of the goals, a SWOT analysis to capture the key strengths and weaknesses of the airline and describe the opportunities and threats facing the airline is further discussed as follows;. The risks related to a sudden regional passenger traffic downturn due to a natural disaster or an epidemic or regional political instability can be less damaging.

It is also the only airline connecting three popular tourist destinations - Penang, Koh Samui and Phuket. Malaysia Airlines reduced its domestic routes from to 22, and also cancelled virtually all unprofitable international routes.

airline swot analysis pdf

Controls 9. The airline also introduced the Project Omega and Project Alpha to improve the company's network and revenue consolidation.

Airline swot analysis

This enables the group to maintain a consistent growth and gives it a competitive edge. Weaknesses Despite a strong revenue growth, Malaysia Airline has recorded low margins. With a fleet strength of over aircrafts, the airline covers almost destinations across the world. Employee productivity improved and Malaysia Airlines recovered from financial disorder within 1 year as a result returning to profitability. As we all know, airplanes are very maintenance intensive modes of transportation. Threats The Open Skies policy and agreements could be a potential threat if no proper planning is carried out. Currently, most of the medical tourists are from Indonesia, Cambodia, Vietnam and Bangladesh. Malaysia Airlines implemented an extensive training program for its cabin and flight crew. In cooperation with code-share partner airlines, the airline serves more than one hundred destinations worldwide. In a recent case, Malaysia airlines officials will never let the planes to takeoff without completing mandatory safety inspections. Situational analysis 4. In comparison with rivals such as Thai Airways and Singapore Airlines which recorded almost stable profitability run and higher than Malaysian Airlines. Since , the company has swiftly broken travel norms around the globe. For example, Thai Airways recently announced that they are procuring newer and cost efficient planes from Boeing such as the new Dreamliner which is more cost efficient in terms of fuel consumption and bigger cabin space. Although the is considered as an aging plane, Malaysia Airlines took the opportunity to renew and improved its in-flight entertainment which has won many appraisals from its customers.

By operating the low cost principle, AirAsia Berhad aim to maximize their sales and minimize their operating cost. In comparison with rivals such as Thai Airways and Singapore Airlines which recorded almost stable profitability run and higher than Malaysian Airlines.

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